:root {
  --ink: #1d1a1a;
  --soft-ink: #665d5c;
  --paper: #fbfaf7;
  --milk: #ffffff;
  --line: #e7dfda;
  --wine: #9c1231;
  --wine-dark: #6e0e24;
  --gold: #b89155;
  --shadow: 0 22px 70px rgba(29, 26, 26, 0.12);
  --radius: 8px;
  color-scheme: light;
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--paper);
}

a {
  color: inherit;
  text-decoration: none;
}

.page-shell {
  min-height: 100vh;
}

.seo-topbar {
  position: sticky;
  top: 0;
  z-index: 10;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 22px;
  padding: 14px clamp(18px, 4vw, 54px);
  background: rgba(251, 250, 247, 0.95);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(18px);
}

.brand-logo {
  display: block;
  width: 118px;
  height: 46px;
  object-fit: contain;
}

.seo-nav {
  justify-self: center;
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 6px;
  background: var(--milk);
  border: 1px solid var(--line);
  border-radius: 999px;
}

.seo-nav a {
  padding: 9px 14px;
  border-radius: 999px;
  color: var(--soft-ink);
  font-size: 0.92rem;
  font-weight: 700;
}

.seo-nav a:hover {
  color: var(--wine);
  background: rgba(156, 18, 49, 0.08);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 0 18px;
  color: var(--milk);
  background: var(--wine);
  border-radius: 999px;
  font-weight: 800;
  box-shadow: 0 14px 30px rgba(156, 18, 49, 0.24);
}

.button:hover {
  background: var(--wine-dark);
}

.button.secondary {
  color: var(--wine-dark);
  background: var(--milk);
  border: 1px solid var(--line);
  box-shadow: none;
}

.seo-hero {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 420px);
  gap: clamp(26px, 5vw, 70px);
  align-items: end;
  padding: clamp(72px, 10vw, 132px) clamp(18px, 5vw, 70px) clamp(42px, 7vw, 90px);
  color: var(--milk);
  background:
    linear-gradient(135deg, rgba(29, 26, 26, 0.96), rgba(110, 14, 36, 0.92)),
    url("assets/storefront.jpg") center / cover;
}

.eyebrow {
  margin: 0;
  color: var(--gold);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

h1,
h2,
h3 {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 520;
  letter-spacing: 0;
}

.seo-hero h1 {
  max-width: 920px;
  margin-top: 14px;
  font-size: clamp(3.1rem, 8vw, 7.4rem);
  line-height: 0.9;
}

.seo-hero p:not(.eyebrow) {
  max-width: 760px;
  color: rgba(255, 255, 255, 0.78);
  font-size: clamp(1rem, 1.6vw, 1.22rem);
  line-height: 1.75;
}

.hero-card {
  display: grid;
  gap: 14px;
  padding: 22px;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--radius);
}

.content {
  display: grid;
  gap: clamp(32px, 6vw, 72px);
  padding: clamp(44px, 7vw, 86px) clamp(18px, 5vw, 70px);
}

.intro-grid,
.split {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
  gap: clamp(24px, 5vw, 64px);
  align-items: start;
}

.intro-grid h2,
.split h2 {
  font-size: clamp(2.1rem, 5vw, 4.8rem);
  line-height: 0.95;
}

.copy {
  color: var(--soft-ink);
  font-size: 1.03rem;
  line-height: 1.75;
}

.copy p:first-child {
  margin-top: 0;
}

.service-list,
.link-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.service-card,
.seo-card {
  display: grid;
  gap: 12px;
  padding: 22px;
  background: var(--milk);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: 0 10px 36px rgba(29, 26, 26, 0.05);
}

.service-card h3,
.seo-card h3 {
  color: var(--wine-dark);
  font-size: 1.4rem;
  line-height: 1.1;
}

.service-card p,
.seo-card p {
  margin: 0;
  color: var(--soft-ink);
  line-height: 1.6;
}

.service-card strong {
  color: var(--wine);
}

.cta-band {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 18px;
  align-items: center;
  padding: clamp(24px, 4vw, 42px);
  color: var(--milk);
  background: linear-gradient(135deg, #2a0810, #6e0e24);
  border-radius: var(--radius);
}

.cta-band h2 {
  font-size: clamp(2rem, 4vw, 4rem);
  line-height: 0.98;
}

.cta-band p {
  margin: 10px 0 0;
  color: rgba(255, 255, 255, 0.76);
  line-height: 1.7;
}

.footer {
  display: grid;
  grid-template-columns: minmax(220px, 0.8fr) minmax(0, 1.2fr);
  gap: 28px;
  padding: 34px clamp(18px, 5vw, 70px);
  background: var(--ink);
  color: var(--milk);
}

.footer p,
.footer a {
  color: rgba(255, 255, 255, 0.72);
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 18px;
  justify-content: flex-end;
}

@media (max-width: 980px) {
  .seo-nav {
    display: none;
  }

  .seo-topbar,
  .seo-hero,
  .intro-grid,
  .split,
  .cta-band,
  .footer {
    grid-template-columns: 1fr;
  }

  .seo-topbar .button {
    justify-self: end;
  }

  .service-list,
  .link-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 640px) {
  .seo-topbar {
    gap: 12px;
    padding: 12px 16px;
  }

  .brand-logo {
    width: 102px;
    height: 40px;
  }

  .seo-topbar .button {
    min-height: 40px;
    padding-inline: 13px;
    font-size: 0.9rem;
  }

  .seo-hero {
    padding: 64px 18px 36px;
  }

  .hero-card,
  .service-list,
  .link-grid {
    grid-template-columns: 1fr;
  }

  .button,
  .cta-band .button {
    width: 100%;
  }

  .footer-links {
    justify-content: flex-start;
  }
}